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Samuel Brealey
Samuel Brealey

171 Followers

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Jun 25, 2021

Research realities: Don’t get strung up on a shoestring budget

Every business has a similar problem, how to find valuable information that will help them to make better decisions. The best marketers play the dual role of marketing and research. Research has always been part of marketing, but so often it’s relegated to the side-lines or to external suppliers. Marketers…

Marketing

4 min read

Marketing

4 min read


Feb 28, 2020

The other side of the coin: how agencies perceive client-side marketers

Cost cutting, time pressures and bad briefing, collected from anonymous sources, including long term agency staff and those who have gone from client side to agency and back again this article is a no holds barred look into some of the consistent issues that arise between agencies and clients. The…

Marketing

5 min read

Marketing

5 min read


Aug 31, 2019

Marketing, it’s not the size, it’s how you use it.

Marketing for small businesses is not about jumping straight into tactics. There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth. I would argue that small businesses and start ups, of any size…

Small Business

3 min read

Small Business

3 min read


May 4, 2019

Leading By Example: A Marketer Interviews a Chief Financial Officer.

This article is a full Q&A with Alastair Thompson, a Chief Financial Officer (Financial Director, UK) who works with businesses all over the UK. The questions put to Alastair were as follows: 1 — What are the biggest frustrations for CFOs when dealing with Marketers 2 — How can Marketers…

Startup

4 min read

Startup

4 min read


Jan 27, 2019

Strategy vs Tactics: The Battle of the Somme

From 1st July to 18th November 1916 raged one of the bloodiest battles in human history resulting in the deaths and injuries of over one million men. Around five miles of enemy territory was gained at a shameful cost. Enemy superiority is so great that we are not in a…

Marketing

4 min read

Marketing

4 min read


Dec 8, 2018

The Digital Revolution is over

In the world of business and Marketing, we constantly hear about digital revolution. The world has changed. Everything that came before doesn’t apply anymore and we are going through a transition we have no control over. Here are some human reasons why this is wrong. The digital revolution was over…

Marketing

5 min read

The Digital Revolution is over
The Digital Revolution is over
Marketing

5 min read


Nov 23, 2018

Turkeys don’t vote for Christmas

It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down from Nottingham to talk things over. They insist on paying the bill, it’s a…

Marketing

4 min read

Marketing

4 min read


Oct 3, 2018

The Digital Stone Age

We’ve not come as far as we think in Marketing and in some ways, we’re still dealing with outdated notions of what is and isn’t important. John has just started a new job, he’s got to stand on a street corner for eight hours a day. …

Marketing

4 min read

Marketing

4 min read


Aug 22, 2018

The Illusion of Loyalty (Or why I shop at Sainsburys)

There is a persistent belief in the world of Marketing that consumers share Loyalty with certain brands. I do not believe this is true. For the most part. The concept of Loyalty in Marketing is an understandable one. Brands and the products they serve are very important to us Marketers…

Marketing

4 min read

Marketing

4 min read


Aug 13, 2018

Marketing, for the little guy

Marketing isn’t about social media or advertising; that’s part of Marketing but you need to start way further back than that. Otherwise, in the long run, you’ll fail. It all starts with now. What do I mean by now? I mean, what is your business, who are your customers, who…

Startup

5 min read

Startup

5 min read

Samuel Brealey

Samuel Brealey

171 Followers

Better Marketing, means better business.

Following
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    Haris Spahic, Brand Consultant / Constellate

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