Cost cutting, time pressures and bad briefing, collected from anonymous sources, including long term agency staff and those who have gone from client side to agency and back again this article is a no holds barred look into some of the consistent issues that arise between agencies and clients. The…

Marketing for small businesses is not about jumping straight into tactics. There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth. I would argue that small businesses and start ups, of any size…

This article is a full Q&A with Alastair Thompson, a Chief Financial Officer (Financial Director, UK) who works with businesses all over the UK. The questions put to Alastair were as follows: 1 — What are the biggest frustrations for CFOs when dealing with Marketers 2 — How can Marketers…

From 1st July to 18th November 1916 raged one of the bloodiest battles in human history resulting in the deaths and injuries of over one million men. Around five miles of enemy territory was gained at a shameful cost. Enemy superiority is so great that we are not in a…

In the world of business and Marketing, we constantly hear about digital revolution. The world has changed. Everything that came before doesn’t apply anymore and we are going through a transition we have no control over. Here are some human reasons why this is wrong. The digital revolution was over…

It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down from Nottingham to talk things over. They insist on paying the bill, it’s a…

We’ve not come as far as we think in Marketing and in some ways, we’re still dealing with outdated notions of what is and isn’t important. John has just started a new job, he’s got to stand on a street corner for eight hours a day. …

There is a persistent belief in the world of Marketing that consumers share Loyalty with certain brands. I do not believe this is true. For the most part. The concept of Loyalty in Marketing is an understandable one. Brands and the products they serve are very important to us Marketers…

Marketing isn’t about social media or advertising; that’s part of Marketing but you need to start way further back than that. Otherwise, in the long run, you’ll fail. It all starts with now. What do I mean by now? I mean, what is your business, who are your customers, who…