The Digital Revolution is over

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”

— Bill Bernbach.

“The most successful stores are always gearing themselves around the overall shopping experience, these shops are becoming places to interact and personalise products rather than simply a place to buy things”

The rise of technology, the decline of marketing effectiveness. — Effworks.

“The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can’t be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can’t be measured easily really isn’t important. This is blindness. The fourth step is to say that what can’t be easily measured really doesn’t exist. This is suicide.”

Daniel Yankelovich “Corporate Priorities: A continuing study of the new demands on business.” (1972)

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